Project Name: Fundamental Conceptualization
Client: n.a.n.l.y
Location: Seoul, Korea
Status: Ongoing (Since 2022)
Designer: Suk Lee, Dawon Lee
Project Description:
NAUx Lab breaks boundary of the definition of architectural design and apply fundamental design methodology across spectrum of various scales, from human scale to urban scale. Collaboration with ‘n.a.n.l.y’, the emerging green cosmetic brand, is the most micro-scale, product design and branding. NAUx has analyzed natural ingredients that go into each product and developed a designated graphic pattern through both careful analog design approach and digital coding procedure in order to optimize the design capacity of NAUx. As the brand philosophy of n.a.n.l.y developed from their belief in the great power of nature, our design also focuses on the fundamentals of all geometries, a point and a line. Every pattern of n.a.n.l.y products is flat and abstract outcome composed of points and lines, but these patterns are very three-dimensional and informative at the same time.
